Last updated on July 2nd, 2025 at 11:36 am

Attorneys and jury consultants often use a variety of techniques to identify potential biases in potential jurors. This can include asking questions about their personal experiences, beliefs, and attitudes, as well as using demographic information to identify any potential biases that may exist. By understanding the psychology of bias, attorneys can make more informed decisions about which potential jurors to challenge or accept.
Another important psychological factor in jury selection is the concept of group dynamics. Once a jury has been selected, the members must work together to reach a verdict. Attorneys are often looking for individuals who will be able to work well with others, communicate effectively, and be open to considering the perspectives of their fellow jurors. Understanding the psychology of group dynamics can help attorneys identify potential jurors who will be able to work well within a group setting.
Finally, the psychology of persuasion also plays a role in jury selection. Attorneys are looking for individuals who are open to being persuaded by the evidence presented in the case. This can involve identifying individuals who are more likely to be swayed by emotional appeals, as well as those who are more likely to make decisions based on logic and reason.

