Lawsuit Alleges Trademark Infringement and Brand Misrepresentation in New Sports Comedy Series
L
OS ANGELES, CA – May 2025 — Pepperdine University has filed a federal trademark infringement lawsuit against Netflix and Warner Bros. Television over the streaming release of Running Point, a new comedy series executive produced by Mindy Kaling and starring Kate Hudson. The university claims the series unlawfully mimics its athletic branding and could mislead viewers into assuming a connection between the show and the Malibu-based institution.
Key Allegations in the Trademark Lawsuit
Filed in February 2025 in U.S. District Court, the complaint centers on the use of a fictional team called the Los Angeles Waves in Running Point, which Pepperdine claims closely resembles:
- Its official team name, “Waves”
- Similar color schemes and typography
- The use of the number “37,” a symbolic number in Pepperdine’s sports history
The university also argued the show’s explicit themes and language run counter to its Christian values, potentially damaging its reputation by suggesting endorsement or affiliation.
Court Ruling: First Amendment Protection Applies
In March 2025, a federal judge denied Pepperdine’s request for a temporary restraining order (TRO) to halt the show’s release, citing First Amendment rights that protect artistic expression in fictional content. The court found that while similarities existed, they were not sufficient to prove likely consumer confusion under trademark law.
Despite this setback, Pepperdine has stated that it will continue to pursue the case and defend its intellectual property rights.
Legal Implications for Content Creators
This case reflects growing tensions between creative liberties in media production and the protection of institutional trademarks. If Pepperdine’s claims advance, the case could set precedent regarding how real-world institutions are depicted in fictional entertainment.
Need Help with Trademark or Entertainment Law?
Whether you’re defending your brand or need guidance before launching a creative project, professional legal counsel is essential. Missteps in branding or implied endorsements can lead to costly litigation.
Contact Law Advocate Group — a trusted Los Angeles law firm specializing in entertainment law, intellectual property, and civil litigation. Our attorneys provide tailored legal strategies to protect your creative rights and corporate identity.
