Managing your external relationships: A crucial factor for business success

In the vast sea of business advice books, covering everything from marketing strategies to legal matters, there is one key aspect that surpasses them all.

It all comes down to how you make people feel.
Renowned author Maya Angelou once said, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Business revolves around people, and the strength of your relationships will determine the success of your company

Let’s consider the example of customers. As a store owner, your customers have numerous options to choose from. Factors like convenience and price may initially influence their decision. However, these factors can easily be overshadowed. If a competitor opens a store that is closer or cheaper than yours, customers may switch their loyalty. Unless, of course, you have invested time and effort into building a relationship with them. In simple terms, establishing strong relationships with your customers through exceptional service and quality will help you retain them.

The rapport you cultivate with external contacts also proves beneficial in other areas. When you have developed a solid working relationship with your suppliers, they are more likely to go the extra mile to assist you with any problems that may arise.

By seeking legal assistance to handle the technical aspects of your business, you can focus on nurturing both internal and external relationships. We specialize in handling legal matters, allowing businesses to excel in their core competencies. Contact us for a consultation.